How to Exhibit Successfully at Virtual Career Fairs

Tasha Choi
5 min readNov 18, 2020

You can achieve better recruiting outcome at virtual career fairs than you have ever done at physical career fairs

This is how you attend career fairs nowadays! Much more organized and calm. Photo by Bran Naus via Unsplash.

Campus recruiting has gone virtual and almost all universities are running career fairs online to continuously engage the employer partners in hiring their students. While many employers have been adapting fast by attending those career fairs online, some other companies and organizations are still getting used to the process and to the various platforms that the events are running on.

In the fall 2020 semester, 1,000+ companies and recruiters joined to exhibit various virtual career fairs on Highre. Through those events, we’ve learned that there are three things that can improve the exhibiting employers’ experience and lead to a better recruiting outcome. We would like to share here today so that more exhibiting companies and organizations attending virtual career fairs and events can have the best outcome possible!

Pre-event preparation is as important as attending the event itself

At physical career fairs, all you had to do before the event was to register. Then, on the day of, you had to travel to campus, set up the booth, understand the venue, talk to students, and so on. In the virtual set up, it’s quite a different…

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Tasha Choi

Building the best virtual career fair platform @Highre